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  • marketingpart3

    Marketing 101: Part 3 – Marketing Budgets by Revenue

    Pathway Partners|January 12th, 2025|

    each learners how to allocate marketing budgets based on company revenue.

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  • marketingpart4

    Marketing 101: Part 4 – Guerilla Marketing Strategies

    Pathway Partners|January 12th, 2025|

    Explore cost-effective, creative ways to increase local visibility.

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  • marketingpart5

    Marketing 101: Part 5 – Understanding Marketing in Financial Terms

    Pathway Partners|January 12th, 2025|

    Explain marketing’s impact on a company’s financials and how to evaluate it through accounting principles.

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  • marketingpart6 1

    Marketing 101: Part 6 – Evaluating Marketing Performance

    Pathway Partners|January 12th, 2025|

    Teach learners how to measure success using high-level KPIs.

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  • marketingpart7

    Marketing 101: Part 7 – Aligning Marketing with Seasonal Business Needs

    Pathway Partners|January 12th, 2025|

    Teach learners how to measure success using high-level KPIs.

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  • marketingpart8

    Marketing 101: Part 8 – Building a Long-Term Marketing Strategy

    Pathway Partners|January 12th, 2025|

    Teach learners how to measure success using high-level KPIs.

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  • cmomaster

    Master Class: Chief Marketing Officer

    Pathway Partners|January 12th, 2025|

    CMO

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  • insidesalesrep

    Master Class: Inside Sales Representative

    Pathway Partners|December 31st, 2024|

    Learn how to master the inside sales process, from qualifying leads to creating seamless handoffs to Field Sales Representatives (FSRs). They will explore the key differences and collaborative dynamics between ISRs and FSRs, emphasizing how each role complements the other to close deals and enhance the customer experience. This module also delves into the psychology [...]

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  • salesleadcoordniator

    Master Class: Sales Lead Coordinator

    Pathway Partners|January 12th, 2025|

    The Sales Lead Coordinator is responsible for strategically creating schedules and assigning leads to the right salesperson. They pre-qualify every call, ensure efficient dispatching, maximize sales opportunities through follow-ups, and maintain rigorous documentation within service management software. COURSE OVERVIEW Learning Outcome: By the end of this course, learners will be able to efficiently manage leads, [...]

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